Did you know? -Schulze & Burch Biscuit Co. has a rich history of providing quality snacks since 1923. In 1963, the company partnered with General Foods to produce the very first toaster pastry,
Toast'em Pop-Ups, which quickly became a hit with both kids and parents. Schulze & Burch acquired the brand in 1971 and has since made continuous improvements to their pastries and processes, resulting in better quality, better taste, and better value. Today, Toast'em Pop-Ups have a loyal following, and customers are encouraged to try them out and see for themselves.