Did you know? - Lucky Charms where made due to an abundance of Cheerio's at the General Mills factory in 1963. When the marshmallows where added they became a huge hit.
Lucky Charms is a brand of cereal produced by the General Mills food company since 1964. The cereal consists of toasted oat pieces and multi-colored marshmallow shapes (or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials.