Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back!
Pepperidge Farm is the baking brand that makes a variety of tasty baked goods. If you’re after top quality made products that are baked with only the finest ingredients then Pepperidge Farm is the best choice for you!